Top 5 MRR Niches That Are Booming Right Now (And How to Tap In)

There’s this quiet gold rush happening online—not loud like crypto or chaotic like flipping sneakers. Just steady. Understated. But kind of genius, in a way. I’m talking about Master Resell Rights, or MRR for short. It's not exactly new, but right now, in 2025, it's gaining serious traction again.

Maybe it’s the economy. Maybe it’s the burnout from constantly trading time for money. Or maybe people are just starting to see that selling digital products—ones you didn’t even have to create from scratch—is a lot more doable than they thought.

Whatever the reason, MRR-based side hustles are booming, and they’re surprisingly accessible. You don’t need to be a writer or designer. You don’t need a following. In some cases, you don’t even need to create the product yourself. You just need to find the right niche, polish the product, and package it smartly.

Let’s dive into five niches that are quietly thriving—and how you can tap into them without feeling spammy or inauthentic.

TL;DR

Booming Niche	Why You Should Care
MRR (Master Resell Rights) in biz kits, templates, and coaching bundles	Sell once, resell forever—hello scalable side hustle!
These 5 niches = low effort, high demand	Tap in now or miss the passive income wave

1. AI & Automation Toolkits

This one almost feels too obvious. But it’s not going away anytime soon.

We’re in the middle of what some are calling the “AI productivity boom.” Everyone—from solopreneurs to teachers to overwhelmed office workers—is trying to figure out how to use tools like ChatGPT, Midjourney, Notion AI, and Claude to streamline their lives.

So what’s selling?

AI prompt libraries (categorized by niche)
Quick-start guides on using AI in specific industries (e.g., real estate, coaching, education)
Swipe files or toolkits for automating content creation, customer service, even emails

These types of products are extremely popular on platforms like Etsy and Gumroad, and many of them start out as MRR assets. Sellers buy them, personalize the content a little, add branding, sometimes bundle them, and voilà—an instant product suite.

📊 Stat to consider: According to Statista, the global AI software market is expected to reach $126 billion by 2025. That’s a lot of room for digital products that help people make sense of it all.

How to tap in: Look for AI-focused MRR bundles with editable files. Then tailor them to a specific audience—teachers, freelancers, content creators. You’ll stand out by niching down and adding context, not just selling a generic guide.

(An example of a guide specifically created for ChatGPT prompts; digital marketing toolkit.)

2. Finance & Budgeting Templates

I’ve bought three different budgeting templates in the past year. I only use one. But still, I bought three.

There’s something comforting about feeling like you’re getting your financial life together, even if it’s only through a spreadsheet. And as living costs keep rising, more people are turning to digital solutions that promise clarity and control.

MRR kits in this niche often include:

Personal budgeting spreadsheets (Google Sheets, Excel, or Notion)
Financial goal planners
Debt payoff trackers
Savings challenge printables

It’s practical. It’s relatable. And best of all? It’s evergreen.

How to tap in: Add emotional context to your offer. Don’t just say, “Budget Spreadsheet.” Say, “The No-Shame Budget: A Simple Way to Start Taking Control (Even If You Hate Math).” Add a short walkthrough video or include a bonus like a PDF mini-guide. It doesn’t need to be complex—just feel human.

(An example of a personal finance tracker.)

3. Digital Business Start-Up Kits

This one’s interesting. It sits right at the intersection of aspiration and overwhelm.

So many people want to start a business—but they’re intimidated by the setup. That’s where MRR shines: it lets you offer plug-and-play solutions for would-be entrepreneurs.

These kits usually include:

Editable website templates
Social media post bundles
Email sequences for launches
Business planning documents
Branding kits (logos, color palettes, etc.)

Basically, the stuff people need to feel “official.” It’s often sold as a package: “Start Your Etsy Business Kit” or “The Solopreneur Launch Bundle.”

According to Shopify’s 2024 Entrepreneurship Report, more than 65% of new store owners use templates and plug-and-play assets during their first year. So the demand is real—and growing.

How to tap in: Choose a specific business model (like digital coaching or Etsy selling) and offer an MRR product bundle tailored to that. Think about what you would’ve needed in the beginning. Make that.

(An example of a brand template for a specific market; lash technician social media templates.)

4. Health & Wellness Digital Products

This niche has always been popular—but what’s different now is the shift toward mental wellness, habit tracking, and self-care routines. Less about six-packs. More about mindfulness and staying sane.

MRR products in this space might include:

Habit tracker printables
Guided journals (especially gratitude or reflection-focused)
Wellness planners
Meal prep or fitness log templates
Meditation or morning routine ebooks

The key is tone. People don’t want preachy or perfect. They want supportive and accessible. Products that feel like a gentle nudge, not a judgmental list.

How to tap in: Lean into a niche within the niche. “Self-Care for Busy Moms” or “Wellness Tracking for ADHD Brains.” Then, as with every niche, add your own flavor. A little story, a few tweaks to the design, and a human tone can go a long way.

(An example of a printable wellness planner.)

5. Education & Online Learning Resources

Education has gone digital—and not just for kids. Adults are learning online more than ever, whether for career changes, certifications, or just curiosity.

MRR products that perform well here include:

Course slide decks (editable)
Lead magnet ebooks for online educators
Checklists or cheat sheets
Flashcard packs (for things like language learning or coding)
Curriculum templates for coaches or consultants

Sites like Teachery, Podia, and even Kajabi have made it easier than ever to launch an online course. That’s created a big market for tools that simplify the setup.

How to tap in: Focus on helping the educator, not just the student. Most people creating courses are overwhelmed with content planning, tech setup, and delivery. Offer them a shortcut with clean, customizable, done-for-you materials they can brand as their own.

MRR Bundles ↗️

A Few Caveats: What MRR Is Not

Let’s pause for a moment. Because while MRR is powerful, it’s not magic.

It’s not…

A shortcut to instant success (you still have to market it)
A license to spam every marketplace with unedited junk
An excuse to skip branding, storytelling, or presentation

The most successful sellers treat MRR products as a starting point. They edit. Improve. Package. And most importantly—they care about the end user. That’s the difference between another “meh” PDF and something that earns repeat sales.

(An example of an editable resell product; travel planner and itinerary spreadsheet.)

Final Thoughts: Start Simple, but Start Smart

You don’t need a 12-product funnel or a full-blown store to begin.

Sometimes, all it takes is one good idea. One niche you understand. One product you personalize with care.

If you’re looking for a low-risk way to build passive income, and you want to make money online without building from scratch every time, master resell rights offer a surprisingly flexible entry point.

Is it perfect? No. But it’s real. And it works.

Especially if you treat it like a business—and not just a shortcut.