10 High-Demand Digital Products You Can Sell on Etsy This Year
Let’s be honest—there’s a lot of noise out there about ways to make money online. You’ve probably heard it all before. Dropshipping, YouTube, affiliate links, freelancing. Each has its own learning curve, startup time, and—let’s face it—stress.
But selling digital products on Etsy? That one quietly keeps gaining ground.
It’s not a magic bullet, of course. Nothing ever is. But there’s something refreshingly low-pressure about uploading a file once and seeing those occasional (or frequent) cha-chings roll in. Passive income, at least in theory.
Now, if you're curious about which types of digital products are actually selling on Etsy right now—not just in theory but in actual, real-life practice—this guide’s for you. We’ll look at 10 categories, no fluff. Just honest insight.
TL;DR
What to Sell |
Why It Sells Like Crazy |
|---|---|
| Think planners, templates, checklists, and niche workbooks. | They solve problems fast—and buyers love instant downloads. |
| Focused on trending needs: wellness, small biz, weddings, etc. | These are evergreen markets with constant, ready-to-pay customers. |
| Bonus? You don’t even have to create them. | Use PLR or editable templates to start today—zero design skills required. |
1. Printable Planners & Journals
Still one of the most consistent digital downloads year after year. People love the idea of organization—even if they don’t always stick with it.
Think daily planners, gratitude journals, budget trackers, or even mood logs. And here’s the good part: you don’t have to design them from scratch. Resources like PLR Duck have bundles that gives you pre-made content you can customize and sell. It’s ideal for beginners who don’t want to start from a blank canvas.
If you’ve ever struggled to get ahead financially—maybe paycheck to paycheck felt like the norm—this kind of side hustle might offer a little relief. Not everything, but enough to start shifting things.
2. Wedding & Event Templates
People spend a lot on weddings. Even for DIY couples, the costs add up. Digital invitations, RSVP cards, seating charts, and signage templates are a lifesaver for folks trying to save money without sacrificing style.
There’s also a strong market for baby showers, birthdays, and bachelorette parties.
Design skill helps here, but it’s not a dealbreaker. Canva makes it surprisingly doable—even for non-designers.
3. Business Branding Kits
Small business owners on Etsy often sell to other small business owners. That’s the ecosystem. And every new business wants branding help—logos, mood boards, Instagram templates.
If you can put together a cohesive branding kit, or even just a starter set of Canva templates, there’s definite potential. Especially for niches like Etsy sellers, coaches, or handmade product shops.
Also worth noting: business owners are often repeat buyers. One good product might lead to two or three more.
(An example of business branding kits; skincare templates for Instagram posts and stories.)
4. Educational Worksheets & Printables
Teachers, tutors, and homeschooling parents are constantly on the hunt for engaging, easy-to-use materials. Think multiplication tables, handwriting practice, phonics games.
Even adults look for learning tools—like language flashcards or career change guides.
There’s a bit of research involved (especially to stay age-appropriate or aligned with curriculum standards), but the demand is real. And evergreen.
5. Budget & Finance Tools
It’s 2025, and personal finance is still a mess for a lot of us. That’s not judgment—it’s just reality.
So tools that help with money? Always in demand.
Digital budget spreadsheets, sinking fund trackers, debt payoff charts—these all perform well on Etsy. The visual appeal matters, of course, but so does simplicity. People want tools they’ll actually use, not just admire.
One quick note here—if you’re interested in offering editable budgeting tools but aren’t sure how to build them yourself, PLR Duck offers MRR finance bundles including finance-focused planners that you can rebrand and sell. Again, ideal if you’re starting from scratch and just need a leg up.
(An example of a editable budgeting tool; ultimate personal finance tracker.)
6. Digital Art Prints
This one’s a classic. People love affordable wall art, especially when they can print it themselves. Think motivational quotes, minimalist line drawings, nursery art.
The key here is originality and trend awareness. Fonts and color palettes shift quickly. What sold last year might feel stale today.
Also, consider bundling. A set of 3–5 prints tends to feel like more value, even if the effort to create them isn’t much higher.
7. Resume Templates
Job hunting is... not fun. But a well-designed resume can make a real difference. That’s where clean, modern resume templates come in.
Microsoft Word is still common, but Etsy buyers increasingly look for Canva or Google Docs templates—something easy to edit and visually polished.
Just don’t overpromise. You can’t guarantee someone will land the job. You can only help them present themselves better.
(An example of editable resume templates.)
8. Digital Stickers for GoodNotes or Notability
If you’ve ever gone down the rabbit hole of digital planning, you know how addictive it can be. Digital stickers—tiny decorative or functional images used in apps like GoodNotes—are part of that world.
The market is niche but loyal. And growing.
You’ll want to format files correctly (transparent PNGs in zipped folders, usually) and consider offering themed packs: productivity, seasonal, self-care, etc.
(An example of digital stickers and widgets with different themes and shapes.)
9. Social Media Templates
This one overlaps with branding kits a bit, but it’s a big enough category to stand on its own.
Every business wants to look good online. But not everyone knows how to design polished Instagram carousels or Pinterest pins. Canva templates solve that.
Offer bundles targeted at specific niches: real estate agents, Etsy shop owners, fitness coaches. The more focused your product, the better it’ll perform.
And if you’re wondering—yes, you can also resell these types of products if you buy the right license. That’s the whole point of master resell rights. It removes the hurdle of content creation and lets you focus on visibility instead.
(Multiple examples of social media templates; ultimate social media bundle package.)
10. eBooks & Mini-Guides
Still underrated.
People love a concise, helpful digital guide. Whether it’s “How to Start a Side Hustle in 30 Days” or “Minimalist Living for Busy Moms,” these products solve problems quickly. That’s the appeal.
You don’t necessarily have to write an ebook from scratch, either. You can purchase PLR (Private Label Rights) ebooks—just make sure to customize them enough so they feel fresh. Change the title, rework the design, add your voice.
It’s one of the most straightforward ways to make money online. Especially if writing comes somewhat naturally to you—or if you’re willing to tweak what’s already there.
(An example of an ebook guide with PLR/MRR; faceless marketing digital bundle.)
A Quick Reality Check (Because It’s Not All Easy)
Selling digital products on Etsy is low overhead. That’s true.
But it’s not zero effort. There’s competition. There’s the learning curve of setting up listings, creating mockups, handling customer questions. And Etsy’s fees—while manageable—still exist.
Still, for people in tough spots—people who are burned out, or maybe stuck in a loop of trying side hustles that go nowhere—this might be a shift. Not everything you need, but a solid piece of the puzzle.
Start small. Use bundles to give yourself a head start.
Then tweak. Improve. Rebrand. Promote. Repeat.
Not glamorous. But often, it works.
Final Thoughts (and a Few Gentle Nudges)
Digital products won’t make you rich overnight. That’s the truth.
But they might give you breathing room. A little space to think. A sale here, a notification there—it adds up. Not instantly, but in a way that feels doable. That’s the power of digital downloads.
Etsy isn’t saturated if you know where to look. Find a niche. Use smart tools. Sell products you’d use yourself. And keep going—even if it feels a little awkward or uncertain at first.
Because honestly? That’s how most good things start.
